Engineer who “revives” products and brands with the most modern technologies

For those who don’t know, rendering is the process of creating a visual representation using 3D data. Computer animation is the process of digitally generating animated images – 3D animation and creating the illusion of movement created by displaying a series of images (renders) in a fast sequence. “Rendering and animation enable the visual presentation of a product or object to the general public or to the end users in a situation when the product or object has not been realized or built.” – Jelena further explains.

Using technical and artistic skills through software for 3D modeling, animation, and rendering, photorealistic representations of products and objects are created, which serve for their presentation, advertising, their better understanding, and easier communication. The advantages of using such displays are that they allow clients to visually present their ideas, project, or products that do not yet physically exist. This practically gives the possibility to start marketing activities even before the finalization and creation of the product, which facilitates communication with customers and enables immediate and effective understanding of the product itself. With the help of 3D rendering, literally impossible things can be done. Whether it is a specific environment or even other objects. This freedom allows the product to be presented at its best.