The married couple Jelena and Bojan Tripković, decided to work together on a music video for the song “My wildest dream” by the Swedish music group Smash Into Pieces and thus showed what they can offer to the market.
Nowadays, start-ups and support for such companies are often mentioned. It is difficult to explain what a start-up is, without saying that these are newly established companies that are developing their business for the market. The start-up company was created with the intention of exploring repetitive and scalable business models. However, not every newly opened company is a start-up, because it is a specific subset of newly opened companies with distinct rules. Simply put, a startup is a newly established or recently founded company with global ambitions and potential. Jelena and Bojan Tripković decided to turn their business idea of computer animations into a business. Jelena holds Master’s degree in architecture and she used her knowledge to become more present on the foreign market over time, that is, to show abroad what she can do.
“The client generally sends a project task that describes what he wants to achieve with the renderings. It usually includes items that should appear and certain ambiance that should be achieved. Depending on project requirements, I create my own workflow. I start projects from submitted sketches or architectural drawings. After the modeling stage, I make certain lighting and environment and the final image (render) is created.”
The goal of the start-up is to increase the company’s value and expose it to the world market through well-established processes. Together with her husband Bojan, Jelena worked on a music video for the music video “My wildest dream” by the Swedish alternative rock and metal band Smash Into Pieces, where she showed what she does and what she can provide to her potential clients. For her work, Jelena has already received recognition and awards.
“In 2017, I received the award for the best furniture piece design organized by ‘Interfob’. It was an international competition and I won second place. I also wrote and coordinated the project ‘Life in Colors’ in high school. This project was named one of the 15 best projects by the German foundation ‘Schüler helfen leben’.”
It all started on an online advertising platform because Jelena is a supporter of the idea that the world can be conquered by working from her home. Jelena’s talent has already been recognized in professional circles and her work has been drawing the attention of world-famous brands for a long time. A special contentment for her is that she still collaborates with her first client and that their joint project was recognized among the world’s most famous brands. Their project entered the finals for the Sustainability Award in Germany 2021 in Düsseldorf, whose results await.
“My first client is also a current client and he is delighted with our collaborations. Because of our joint effort, we were nominated for the German Sustainability Award 2021. My renderings helped him get contracts with companies such as Mercedes, Adidas, Nike, and other brands. The quality of that product was recognized by a German organization that proposed both renders and the product for the Sustainability Award and we entered the finals. We are currently waiting for the results. “
Jelena is an example of how good ideas, perseverance, and dedicated work can benefit to young people, “launch” them on the world market and make their business idea and company world famous.
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https://op.bhrt.ba/kako-do-uspjesnog-start-upa/
About INTERFOB
INTERFOB is the Association of Forestry and Wood Processing of Bosnia and Herzegovina.
About “People, wood, furniture 2017”
“People, wood, furniture 2017” is an international professional conference held on 15-16th July 2017 in Banja Luka. The conference was organized by INTERFOB Banja Luka, the City Development Agency, Banja Luka Wood Cluster, and the City of Banja Luka. Jelena won the second prize in the international contest for best furniture design organized by INTERFOB Banjaluka.
Members of the jury:
President of the Commission: Christian Kaupert, BSc, wood processing technologies, International Expert,
Member of the Commission: Dragica Arnautovic Aksic, Phd, architecture, Association of Architects of Republika Srpska,
Member of the Commission: Nataša Perković, MA, Product Designer, Senior Assistant at the Product Design Department at the Academy of Fine Arts in Sarajevo.
About Schüler helfen leben
Schüler Helfen Leben (SHL) is the largest youth led aid organization in Germany. It promotes and runs youth and educational projects in Southeastern Europe, Jordan, and Germany, focusing on anti-discrimination, youth involvement, and support for refugees.
About German Sustainability Award 2021
German Sustainability Award is a national award for top performance in sustainability in business, municipalities, and research. In cooperation with the federal government, municipal umbrella organizations, business associations, civil society organizations, and research institutions, and with more than 1000 applicants and 2000 guests, the prize is the largest of its kind in Europe.
Members of the jury:
Prof. Michael Braungart, founder of the EPEA
Stefan Diez, product designer
Thomas Edelmann, renowned design journalist
Raphael Gielgen, trend scout at Vitra
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